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    QR Codes Don’t Have to Be Ugly

    You notice that in-store customers are using their mobile phones more than ever to research products and compare prices – and that online search sometimes leads them right out the door. So you get busy creating all of this great content to help them to an on-the-spot decision: beefed-up online detail pages, demo animations, an interactive product selection tool, instant savings offers. You’re over the biggest hurdle with QR Codes (having good content behind them) but then you hit a new wall: The Creative Department. They don’t want to put a QR code on the point-of-purchase collateral because, “they’re ugly and they’ll mess up my design.”

    All too often, the fear of ugly codes can win-out over customer demands for more info. But QR codes don’t have to be boxy, black-and-white blobs. As a matter of fact, custom designers can transform a basic code into its own work of art.

    We’ve collected a few QR codes from around the web, along with some tips from Paperlink, CustomQRCodes.com and other best practices for making your QR codes more beautiful.

    1. Add color

    But, keep enough contrast for scannability. Choose dark colors against a lighter background and avoid “reverse” color (white or light colors against a dark background).

    QuickerCity.com QR code Brainy QRCode by CustomQRCodes.com IBM QR code by QRGenie
    (Source: Pinterest) (Credit: customqrcodes.com) (Credit: qrgenie.co.uk)

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    Why You Still Need a Flash Fallback with HTML5

    Why You Still Need a Flash Fallback with HTML5When it comes to web-based interactive content and cross-browser compatibility, the future is here and it’s HTML5. The problem is: not everyone’s on board yet.

    In a previous post, we dove into HTML5 – a programming language built into the latest browsers to support multimedia and graphics display without the use of third-party plugins like Flash. It’s recommended to ensure that your interactive content is accessible by the rapidly-growing population of iPad and mobile web surfers whose devices typically won’t display Flash. With mobile devices driving nearly 7% of US web traffic currently and projected to surpass desktop usage by 2014, mobile users can’t be ignored.

    But you can’t neglect desktop users and slow adopters either. There are still a significant number of desktop users with outdated operating systems and browsers – especially in corporate offices where many people access the internet during the workday. Companies who invested in machines running the Windows XP operating system can’t upgrade beyond Internet Explorer 8 (IE’s last non-HTML5 version) because IE stopped supporting XP with its version 9 release (CNET).

    Corporate users running Windows XP and IE8 are a top reason that you still need a Flash fallback. For many reasons, a whopping 31.4% are still holding out with XP and haven’t upgraded to Vista or Windows 7 (w3Schools). And Windows XP means no HTML5 capabilities without an operating system upgrade or a switch to Firefox, Chrome, or another compatible browser.

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    Why You Can’t Ignore HTML5 Much Longer

    HTML5 LogoGot questions about Flash®, HTML5 and cross-browser compatibility? You’re not alone. Since we began rolling out our interactive solutions in HTML5, we’ve received quite a few questions. So we’ve decided to address some of them on our blog but feel free to keep the questions coming.

    Why can’t I see my interactive content on my iPad or mobile phone?

    Interactive presentations, games and applications have traditionally been designed in Flash – which requires a downloaded plugin for display. But most of today’s mobile devices and tablet PCs can’t play Flash – leaving your web content inaccessible to many users. Manufacturers like Apple® cite performance, security and drain on battery life as reasons for abandoning the Flash mobile plugin.

    Why mobile users can’t be ignored:

    • Mobile devices are driving nearly 7% of US web traffic and growing. (Cnet) Tweet It!
    • That non-computer digital traffic is made up of tablets (1.9%), mobile phones (4.4%) and “other devices” (.5) namely the iPod Touch. (ComScore) Tweet It!
    • Apple’s non-Flash mobile devices (iPad®, iPhone®, iPod Touch®) account for 43.1% of that mobile web traffic. (ComScore) Tweet It!
    • The iPad accounts for 97.2% of tablet traffic specifically. (ComScore) Tweet It!
    • By 2014, mobile internet usage is projected to surpass desktop usage. (DigitalBuzz) Tweet It!
    • 44% of Americans already own smartphones (redOrbit) Tweet It!
    • 75% of consumers use a mobile device in the retail buying process. (Verve Wireless) Tweet It!
    • More stats

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