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    It’s Official: Home Buyers Have Gone Mobile [Infographic]

    Mobile Phones and the Home Buying ExperienceZillow.com, the leading real estate information marketplace, recently announced record numbers of homes being viewed by mobile devices, and smartphone sales have overtaken PC sales. Interestingly enough, recent studies also show that mobile users may be more aggressive decision makers, three times more likely than desktop users to contact a real estate professional following their mobile search. Can you imagine tripling your call volume?

    It all begins with an evaluation of your website and digital content:

    • How does your site look to mobile users?
    • Is it optimized in HTML5? Or are your visitors hit with blank screens due to Flash?
    • Can all mobile users view your site, regardless of platform?
    • How does it engage home buyers?
    • Is it easy to share video and photos of the communities that pique their interest?

    Now that the mobile “trend” has clearly become a pattern, it’s important to implement the types of features and apps buyers have begun to expect. As printed materials and static presentations become passé, you’ll need to offer newer, interactive, mobile-friendly content in order to keep home buyers engaged.

    See why mobile matters for homebuilders and real estate professionals…

    [Read more…]

    QR Codes, After the Sale [Infographic]

    After the Sale: Using QR Codes to Deliver on Product PromisesThere’s a lot of hype around QR codes as one-click sales and marketing tools. And we’ve seen a ton of executions aimed at wooing consumers before the sale – links to promotional content, online reviews, slick branding videos and landing pages.

    But what about after you’ve gotten the customer to fall in love with your product and take it home?

    Here’s where consumers get left in the lurch – feeling frustrated, abandoned and on their own. Confusing printed instruction manuals leave them with questions. User error leads to lack of confidence in the product (and the brand). Improper assembly leads to product damage. And, all of that confusion and frustration leads to customer service calls, complaints and returns.

    Keeping the customer satisfied is as critical as securing the initial sale.

    QR codes that deliver instructional animation help boost customer satisfaction and reduce service incidents and returns. Animation makes “how-to” steps simple and surpasses video in its demonstrative ability. Easy access to guided instructions via QR code and a mobile device, puts help on-hand to squelch customer frustrations the very moment they arise. When done well, QR codes can head off consumer frustration altogether by following through on the promises made before the sale.

    [Read more…]