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    10 Things to Ask When Choosing a 3D Partner

    3DPartnerGoodFit_300At a recent trade show, we found ourselves busting myths about 3D digital asset creation. In all cases, perceptions about the process, turnaround time and quality had more to do with the 3D partner than with the realities of 3D image and animation creation. 

    Digital asset creation can actually be a time-, budget- and headache-saving endeavor if you choose the right partner and ask the right questions.

    When choosing a partner, be sure to ask:

    1. Is the project team comfortable working with numerous departments within an organization?
      Producing successful 3D product images and animations requires the ability to “speak the language” of personnel in various departments. Ask how company team members interact with their clients’ in-house engineers, product managers, marketing directors and graphic designers.
    2. Is the company familiar with/experienced in using source files?
      The ability to track down and use engineering files like Pro-E and Solidworks is critical to ensuring strict product-image accuracy and consistency. Typically, traditional marketing agencies aren’t even aware of the existence of these important files. Ask about the team’s “comfort level” with engineering files and other source files.
      [Read more…]

    360° Product Spinners “Cover All Angles” of What Online Shoppers Want

    What consumers want in online product images isn’t new but the methods and challenges of delivery are ever-evolving, leaving some online retailers playing catch-up.

    What Online Shoppers Want

    Since 2003, consumers have been asking for alternate product views, zooms and video and have now come to expect those as standard features. Over the last few years, the e-tailing group has also noted an uptick in demand for product image features like 3D, color change and the ability to view the product in a simulated room environment.

    The stats:

    etailing_group_findings

    Attempts to Deliver

    NikeProdImage

    Interactive product image of the “Nike Free 5.0+” women’s running shoe from Nike.com

    Top brands and retailers have responded to consumer demands in varying degrees. For example, Nike lets shoppers view shoes from 4 angles and zoom in to see design details. Walmart and Zappos provide multiple zoom-enabled images to toggle between product color variants. They also show some products in action through recorded demonstration video.

    [Read more…]

    Take the Test: Will You Sink or Swim in “The Year of the Tablet”?

    Take the Test: Will You Sink or Swim in the "Year of the Tablet"?You’ve heard the hype: 2013 is being hailed “the year of the tablet”. There’s no question that tablet adoption and use is on the rise. The questions are: what will it mean for your industry and most importantly, are you ready?

    We’ve compiled a few links and stats around what we see coming, and what it means for the Consumer Products & Retail and Homebuilding industries in particular. See what the tablet surge holds for your industry and then take one of the tests below to see if you’re poised to sink or swim.

    What’s Coming

    Tablet Prices Will Drop

    Apple’s latest 16GB iPad2 and Mini are $399 and $329 respectively – an over $100 drop since the iPad’s 2010 release. Rising competition from Microsoft, Google, Samsung, Sony, Acer and others is helping to drive tablet and e-reader prices down. You can already pick up Lenovo’s IdeaTab for $299 or Amazon’s Kindle Fire for $199. And, if you’re willing to sacrifice a few GBs or features, you can snag others for under $200. But an even bigger indicator than today’s price is tomorrow’s tech – already developing in and for “emerging markets.” Acer plans to launch a $99 tablet in China called the Iconica B1. India’s $40 Ubislate tablet could drop to $25 by year’s end. While these aren’t due to touch US soil at these prices just yet, they put the reality of low-cost tablet production in clear view. [Read more…]