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    360° Product Spinners “Cover All Angles” of What Online Shoppers Want

    What consumers want in online product images isn’t new but the methods and challenges of delivery are ever-evolving, leaving some online retailers playing catch-up.

    What Online Shoppers Want

    Since 2003, consumers have been asking for alternate product views, zooms and video and have now come to expect those as standard features. Over the last few years, the e-tailing group has also noted an uptick in demand for product image features like 3D, color change and the ability to view the product in a simulated room environment.

    The stats:

    etailing_group_findings

    Attempts to Deliver

    NikeProdImage

    Interactive product image of the “Nike Free 5.0+” women’s running shoe from Nike.com

    Top brands and retailers have responded to consumer demands in varying degrees. For example, Nike lets shoppers view shoes from 4 angles and zoom in to see design details. Walmart and Zappos provide multiple zoom-enabled images to toggle between product color variants. They also show some products in action through recorded demonstration video.

    [Read more…]

    Take the Test: Will You Sink or Swim in “The Year of the Tablet”?

    Take the Test: Will You Sink or Swim in the "Year of the Tablet"?You’ve heard the hype: 2013 is being hailed “the year of the tablet”. There’s no question that tablet adoption and use is on the rise. The questions are: what will it mean for your industry and most importantly, are you ready?

    We’ve compiled a few links and stats around what we see coming, and what it means for the Consumer Products & Retail and Homebuilding industries in particular. See what the tablet surge holds for your industry and then take one of the tests below to see if you’re poised to sink or swim.

    What’s Coming

    Tablet Prices Will Drop

    Apple’s latest 16GB iPad2 and Mini are $399 and $329 respectively – an over $100 drop since the iPad’s 2010 release. Rising competition from Microsoft, Google, Samsung, Sony, Acer and others is helping to drive tablet and e-reader prices down. You can already pick up Lenovo’s IdeaTab for $299 or Amazon’s Kindle Fire for $199. And, if you’re willing to sacrifice a few GBs or features, you can snag others for under $200. But an even bigger indicator than today’s price is tomorrow’s tech – already developing in and for “emerging markets.” Acer plans to launch a $99 tablet in China called the Iconica B1. India’s $40 Ubislate tablet could drop to $25 by year’s end. While these aren’t due to touch US soil at these prices just yet, they put the reality of low-cost tablet production in clear view. [Read more…]

    Why Product & Brand Marketers Must Step Up Their Game in 2013

    Product and Brand Marketers Step Up Their Game in 2013 Well, you’ve survived the Mayans’ prediction and are heading into a new year!

    Here are some marketing must-dos to help you engage your consumers, supercharge your sales force and establish your brand as a go-to resource in the new year.

    Secure the Sale

    In 2013, real-time response and relevancy win. If you’re serious about sales, arm your customers with essential product information. Pronto.

    [Read more…]

    Study Reveals What Customers Really Think About Online Product Images

    You have a wonderful online product catalog, and your website runs like a dream. Simple to search, easy to navigate—what’s not to love? But you still see room for improvement, both in sales and conversion rates. So what’s next?

    Based on the results of a National Retail Federation study, your product images could be holding you back, playing an even greater role than any of us ever realized. When presented with a list of 26 different site elements, survey participants listed image quality as one of the most important factors influencing their buying decisions, ranking it #4 overall —more important than product guides, short descriptions, long descriptions, and even product reviews.

    An impressive 94% said the quality of the image was “very to somewhat important” to selecting and ultimately buying products. When women’s responses were singled out, that number climbed even higher – with 96% indicating its importance.

    When visiting a merchant’s product page, how important is the following image related information to selecting and ultimately purchasing a product?
    VERY TO SOMEWHAT IMPORTANT TOTAL WOMEN MEN
    Quality of the image 94% 96% 92%
    Alternative views 88% 91% 83%
    Zoom 85% 86% 81%
    Item specific image (i.e. pillow vs. entire bedroom
    or shirt vs. complete outfit)
    77% 79% 74%
    Color change 65% 72% 51%
    View on a model 61% 65% 55%
    View in a room 50% 52% 44%

    [Read more…]