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    10 More Uses for 3D Content

    Uses for 3D ContentWe’ve all done it. You come up with a great concept, create outstanding content, post it on your site, kick back and wait for the business to roll in. But are you doing enough?

    With so much content fighting for so many eyeballs, it’s not enough to just post it and forget about it. You need to make sure your best content gets in front of your customers, sales team and partners.

    Creating a plan to effectively distribute your content takes time, but also gives you the most bang for your buck.

    So stop hoarding your best content and get planning.

    10 places to distribute your 3D content:

    1) Your Website (on the Right Pages)

    Don’t limit publishing to product pages. Customers likely search for product information on your Help, Customer Service, and FAQ sections.

    Prominently feature new products and product lines on the home page for maximum visibility. 3D set shots like those used by RODA by Basco make a lasting first impression, especially when placed above the fold.

    RODA's home page

    Screenshot of RODA‘s home page which prominently features 3D set shots from MediaLab.

    [Read more…]

    Study Reveals What Customers Really Think About Online Product Images

    You have a wonderful online product catalog, and your website runs like a dream. Simple to search, easy to navigate—what’s not to love? But you still see room for improvement, both in sales and conversion rates. So what’s next?

    Based on the results of a National Retail Federation study, your product images could be holding you back, playing an even greater role than any of us ever realized. When presented with a list of 26 different site elements, survey participants listed image quality as one of the most important factors influencing their buying decisions, ranking it #4 overall —more important than product guides, short descriptions, long descriptions, and even product reviews.

    An impressive 94% said the quality of the image was “very to somewhat important” to selecting and ultimately buying products. When women’s responses were singled out, that number climbed even higher – with 96% indicating its importance.

    When visiting a merchant’s product page, how important is the following image related information to selecting and ultimately purchasing a product?
    VERY TO SOMEWHAT IMPORTANT TOTAL WOMEN MEN
    Quality of the image 94% 96% 92%
    Alternative views 88% 91% 83%
    Zoom 85% 86% 81%
    Item specific image (i.e. pillow vs. entire bedroom
    or shirt vs. complete outfit)
    77% 79% 74%
    Color change 65% 72% 51%
    View on a model 61% 65% 55%
    View in a room 50% 52% 44%

    [Read more…]