• 1.800.672.8698
  • Blog: MediaLab 3D Perspectives

    9 Cost-Effective Reasons Why 3D Animation Beats Video

    It’s true. 3D animation can actually cut costs. It may be surprising, but 3D animation gives you value and savings that traditional product video simply cannot.

    The benefits of 3D animation go way beyond just saving costs. Many people I talk to don’t realize everything 3D animation can do for their ROI. Check out these 9 FAQs – questions we hear all the time about the cost of 3D product animation vs. traditional video.

    No More Prototypes

    Q1: I need “up close and personal” to show how my product works. Building prototypes for video may be expensive, but isn’t 3D animation even more complex and costly?

    A: 3D animation eliminates the “prototype money pit.” Explaining complex product features is all about highlighting details and inner workings. That’s why video demo shoots can be such a pain. They require extensive prep work – from set building and prop design to construction of prototypes and removable product housing to let the viewer “see through” to internal working parts.

    Let’s face it – building a set or model for a video shoot can drain resources fast – in terms of time, labor and materials.

    Just say no to prototypes. 3D animation lets you easily “drill down” to show a cutaway or cross-section of your product without building an expensive model or prototype. The front panel peels off by itself, nuts and bolts fly away – and voila! – your product’s inner workings are easily and clearly displayed!

    Check out the Whirlpool animation below for an example of clean animated cutaways:

     

    3D animation can help you cut a huge line-item expense out of your next product demonstration budget.
    [Read more…]

    Product Imaging: Why 3D Images Trump Digital Photography

    3D Product Imaging

    3D set shot made using 3D product imaging

    If you’ve ever done product imaging old school (aka, digital photography), you know it can mean long days or weeks sourcing product, finding the right materials, building the sets, finding the right location and ambience for displaying the product, and creating the mood. And that’s all before the photographer starts shooting. And when that finally happens you can only hope you nailed the colors, lighting, angles, and décor so you won’t have to do this all over again.

    What if, instead, you could display that product in any location, with any décor, in any lifestyle or setting without pouring out significant amounts of time, money, and other resources?

    Many companies are doing exactly that with photorealistic 3D imaging — a concept catching on with manufacturers of all sizes and types of products. This technology provides cost savings, flexibility, and a new way to leave the competition standing still. Sure, digital photography still has its place in product imaging, but that niche is getting smaller with every advance in 3D imaging technology.

    Ditch the Expense

    The fact is that computer generated 3D product images cost less than digital photographsboth in dollars and logistical headaches.

    [Read more…]