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  • Blog: MediaLab 3D Perspectives

    One Geometry – Multiple Outputs

    One Geometry, Multiple OutputsOne of the great advantages of using 3D product images over traditional photography is that a single piece of geometry can yield many different digital assets. For example:

    • A single model or SKU could have a shot list including:
      • Head on view
      • Isometric views
      • Additional views for packaging (top down, side view)
      • Hero Shots
      • Detail views of the controls
      • Propped and Unpropped
      • Interior Views
      • Cutaways/Exploded Views
      • 360° spinners
    • In addition, more product variations could result from:
      • Finishes and color options
      • Variations for different Brands
      • Special versions for Channel Partners

    Once we have the 3D assets, they can also be used in photo integrations, 3D set shots, and even product animations.

    Best Practice: Creating multiple outputs at the same time increases efficiency and can potentially lower your overall costs. Take the time to consider the different imagery you might need for you and your channel partners. Of course, if you find you need additional images later, those can easily be added to your project.

    A Simple Example: One Geometry – Three Outputs

    In this basic example we worked with Symmons on a new faucet where one file resulted in three outputs, showcasing the different finishes available.

    Benefit: With 3D images, you can ensure that all of your product shots have the same angle, lighting, and brand consistency you are looking for.

    Notice how the geometry stays the same for all three versions of this faucet. The only that changes is the finish.

    Notice how the geometry stays the same for all three versions of this faucet. The only thing that changes is the finish.

    [Read more…]

    14 Reasons Why Homebuilders Must Invest in Mobile [Infographic]

    14 Reasons Homebuilders Must Invest In MobileWe already know home buyers have gone mobile, but we also know the amount of time people are spending on mobile devices is increasing. This means homebuilders must have a mobile strategy in place to provide the information new home buyers are looking for.

    A recent joint study conducted by Google and the National Association of Realtors uncovered the following eye-opening facts about today’s new home buyers:

    • 89% use a mobile search engine
    • 68% use mobile applications
    • 51% read general home information
    • 48% get directions to visit a home
    • 44% compare prices

    Plus, with Millenials having the highest smartphone penetration rates, homebuilders looking to attract these future home buyers need to pay attention.

    Creating the Best Mobile Experience for Home Buyers

    To establish a competitive edge, your mobile site needs to be:

    • Mobile-friendly
    • App-friendly
    • Easy to navigate – especially for mobile users searching for important info like directions and new home prices

    See why homebuilders must invest in mobile…

    [Read more…]

    10 More Uses for 3D Content

    Uses for 3D ContentWe’ve all done it. You come up with a great concept, create outstanding content, post it on your site, kick back and wait for the business to roll in. But are you doing enough?

    With so much content fighting for so many eyeballs, it’s not enough to just post it and forget about it. You need to make sure your best content gets in front of your customers, sales team and partners.

    Creating a plan to effectively distribute your content takes time, but also gives you the most bang for your buck.

    So stop hoarding your best content and get planning.

    10 places to distribute your 3D content:

    1) Your Website (on the Right Pages)

    Don’t limit publishing to product pages. Customers likely search for product information on your Help, Customer Service, and FAQ sections.

    Prominently feature new products and product lines on the home page for maximum visibility. 3D set shots like those used by RODA by Basco make a lasting first impression, especially when placed above the fold.

    RODA's home page

    Screenshot of RODA‘s home page which prominently features 3D set shots from MediaLab.

    [Read more…]

    3 iBeacon Best Practices for In-Store Product Marketing

    beacon

    An Estimote beacon; Attender.com

    Apple’s latest technological marvel, iBeacon, has the potential to change in-store product marketing forever. It enables push mobile marketing by using stationary sensors to pinpoint the location of a smartphone and proactively send information to it. The technology behind the beacons works with a store’s mobile apps, integrating location and other data to enhance the shopping experience. It’s already been deployed in Apple stores, and adopted by Estimote and the app Shopkick.

    How iBeacon Stacks Up to Current Tech

    1. Better indoor location awareness. Unlike GPS, which pings satellites and is notoriously unreliable indoors, iBeacon uses stationary indoor transmitters to detect mobile devices moving in and out of range. Even areas that were previously considered phantom zones with poor cell reception can be “geofenced” to detect mobile users anywhere from inches to yards away. [Read more…]

    Product Marketing’s Virtual Age: 12 Practical Uses of Augmented Reality

    dreamstime_xs_106630_AR_MirrorOne of the most talked about technologies on the virtual horizon is Augmented Reality (AR). Augmented Reality overlays the viewer’s real time environment with digital information, thus augmenting his or her reality. In some applications it applies a virtual layer of data and images over the live scene like informational popups. In other cases it pulls 3D objects and animations into the viewer’s environment (or casts the viewer into a virtual environment) to create a more immersive experience. It’s not brand new but as its capabilities and quality have grown, so have its applications to marketers.

    Here are just a few of the ways it’s already being used:

    In-Home Product Previews

    AR_AugmentApp_TabletPreview

    Mashable at South by Southwest® Interactive (SXSWi) with the creator of Augment. Click to play.

    1. Consumer Product Previews

    Augmented Reality lets online and catalog shoppers view 3D products at home at actual size and in photorealistic detail. This video by Mashable at South by Southwest® Interactive (SXSWi) shows the Augment app creator previewing a tablet in the palm of his hand and placing and arranging furniture.

    [Read more…]

    3 Emerging Techs Show How 3D Will Outperform Photography in the Virtual Age

    dreamstime_xs_2731401_binaryroadIt’s fast becoming a digital world as yesterday’s sci-fi fantasies become a reality – or, at least a virtual reality. Surveying the emerging technologies, one can’t help but note how many are aimed at delivering augmented, simulated and digitally connected experiences – in most cases, right from user’s smartphone or tablet.

    With rich opportunities for product marketers and even real estate sales, it’s time to start thinking 3D. Simply put, 3D product images and objects position innovative marketers to leverage these new technologies where traditional photography can’t.

    Here are three such technological places, which we’ll explore in greater detail over our next few posts.

    1. Augmented Reality

    AR_AugmentApp_FurniturePreviewAugmented Reality (AR) overlays the viewer’s real time environment with digital information – or, in some cases, casts the viewer into a virtual environment.

    In our next post, we’ll dive into AR and some examples of how it’s already being used, including:

    [Read more…]

    How In-store Mobile Users are Forcing POP to Go Digital

    dreamstime_xs_29456647_Mobile-In-StoreIt seems mobile users aren’t content to just spur on the digital revolution online. Their in-store behavior is also forcing brick-and-mortar retailers to rethink their in-store marketing methods.

    One area in particular is point-of-purchase displays. Shoppers want more than slick branding and eye-catching end caps. They want more product information and aren’t afraid to go online and get it for themselves, even while standing in the middle of your aisle — and they’re certainly not waiting around for a member of your sales team.

    As a matter of fact, 84% of smartphone shoppers use their phones while in a physical store – a trend that’s being seen across all categories from appliances and electronics to apparel and pet care. And, almost half use mobile for 15 or more minutes per store visit according to Google Shopper Marketing Agency Council.

    So what are they looking for as they gaze into their devices, apparently frozen in time?

    • 1 in 3 shoppers use their phone to find info rather than ask employees – “self help” is becoming the new norm. 1
    • Mobile search is their #1 in-store resource to help research products 1
    • 82% use mobile search to research products, 72% to make price comparisons, 63% to find promotional offers. 1
    • Price comparisons are the most common use across all categories. 1
    • They’re also looking up online reviews. 2

    “In-store shoppers are looking for product information and they’re turning to their mobile device to find it. The mobile device, always on and always with shoppers, is one of the biggest influencers in the store today; it presents tremendous opportunities for marketers across industries to connect with potential customers–wherever they are, whenever they’re searching for your products.” 1

    [Read more…]

    QR Codes Don’t Have to Be Ugly

    You notice that in-store customers are using their mobile phones more than ever to research products and compare prices – and that online search sometimes leads them right out the door. So you get busy creating all of this great content to help them to an on-the-spot decision: beefed-up online detail pages, demo animations, an interactive product selection tool, instant savings offers. You’re over the biggest hurdle with QR Codes (having good content behind them) but then you hit a new wall: The Creative Department. They don’t want to put a QR code on the point-of-purchase collateral because, “they’re ugly and they’ll mess up my design.”

    All too often, the fear of ugly codes can win-out over customer demands for more info. But QR codes don’t have to be boxy, black-and-white blobs. As a matter of fact, custom designers can transform a basic code into its own work of art.

    We’ve collected a few QR codes from around the web, along with some tips from Paperlink, CustomQRCodes.com and other best practices for making your QR codes more beautiful.

    1. Add color

    But, keep enough contrast for scannability. Choose dark colors against a lighter background and avoid “reverse” color (white or light colors against a dark background).

    QuickerCity.com QR code Brainy QRCode by CustomQRCodes.com IBM QR code by QRGenie
    (Source: Pinterest) (Credit: customqrcodes.com) (Credit: qrgenie.co.uk)

    [Read more…]

    Product Imaging: Why 3D Images Trump Digital Photography

    3D Product Imaging

    3D set shot made using 3D product imaging

    If you’ve ever done product imaging old school (aka, digital photography), you know it can mean long days or weeks sourcing product, finding the right materials, building the sets, finding the right location and ambience for displaying the product, and creating the mood. And that’s all before the photographer starts shooting. And when that finally happens you can only hope you nailed the colors, lighting, angles, and décor so you won’t have to do this all over again.

    What if, instead, you could display that product in any location, with any décor, in any lifestyle or setting without pouring out significant amounts of time, money, and other resources?

    Many companies are doing exactly that with photorealistic 3D imaging — a concept catching on with manufacturers of all sizes and types of products. This technology provides cost savings, flexibility, and a new way to leave the competition standing still. Sure, digital photography still has its place in product imaging, but that niche is getting smaller with every advance in 3D imaging technology.

    Ditch the Expense

    The fact is that computer generated 3D product images cost less than digital photographsboth in dollars and logistical headaches.

    [Read more…]

    360° Product Spinners “Cover All Angles” of What Online Shoppers Want

    What consumers want in online product images isn’t new but the methods and challenges of delivery are ever-evolving, leaving some online retailers playing catch-up.

    What Online Shoppers Want

    Since 2003, consumers have been asking for alternate product views, zooms and video and have now come to expect those as standard features. Over the last few years, the e-tailing group has also noted an uptick in demand for product image features like 3D, color change and the ability to view the product in a simulated room environment.

    The stats:

    etailing_group_findings

    Attempts to Deliver

    NikeProdImage

    Interactive product image of the “Nike Free 5.0+” women’s running shoe from Nike.com

    Top brands and retailers have responded to consumer demands in varying degrees. For example, Nike lets shoppers view shoes from 4 angles and zoom in to see design details. Walmart and Zappos provide multiple zoom-enabled images to toggle between product color variants. They also show some products in action through recorded demonstration video.

    [Read more…]