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    10 Things to Ask When Choosing a 3D Partner

    3DPartnerGoodFit_300At a recent trade show, we found ourselves busting myths about 3D digital asset creation. In all cases, perceptions about the process, turnaround time and quality had more to do with the 3D partner than with the realities of 3D image and animation creation. 

    Digital asset creation can actually be a time-, budget- and headache-saving endeavor if you choose the right partner and ask the right questions.

    When choosing a partner, be sure to ask:

    1. Is the project team comfortable working with numerous departments within an organization?
      Producing successful 3D product images and animations requires the ability to “speak the language” of personnel in various departments. Ask how company team members interact with their clients’ in-house engineers, product managers, marketing directors and graphic designers.
    2. Is the company familiar with/experienced in using source files?
      The ability to track down and use engineering files like Pro-E and Solidworks is critical to ensuring strict product-image accuracy and consistency. Typically, traditional marketing agencies aren’t even aware of the existence of these important files. Ask about the team’s “comfort level” with engineering files and other source files.
      [Read more…]

    Product Imaging: Why 3D Images Trump Digital Photography

    3D Product Imaging

    3D set shot made using 3D product imaging

    If you’ve ever done product imaging old school (aka, digital photography), you know it can mean long days or weeks sourcing product, finding the right materials, building the sets, finding the right location and ambience for displaying the product, and creating the mood. And that’s all before the photographer starts shooting. And when that finally happens you can only hope you nailed the colors, lighting, angles, and décor so you won’t have to do this all over again.

    What if, instead, you could display that product in any location, with any décor, in any lifestyle or setting without pouring out significant amounts of time, money, and other resources?

    Many companies are doing exactly that with photorealistic 3D imaging — a concept catching on with manufacturers of all sizes and types of products. This technology provides cost savings, flexibility, and a new way to leave the competition standing still. Sure, digital photography still has its place in product imaging, but that niche is getting smaller with every advance in 3D imaging technology.

    Ditch the Expense

    The fact is that computer generated 3D product images cost less than digital photographsboth in dollars and logistical headaches.

    [Read more…]