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    Model Home Cost Comparison: Build or Go Virtual? [Infographic]

    3D Virtual HomeFor the traditional homebuilder, the model home is an essential selling tool that lets prospective buyers see, touch and experience a home before it’s built. But, as the cost of building and merchandising multiple models continues to rise and homebuyers go increasingly more mobile, builders must cut costs and create the online experience savvy buyers demand. 3D virtual technology accomplishes both – making it possible to demonstrate an entire home, including alternate floor plans and premium kitchen and bath upgrades, without breaking ground. Virtual models start selling before anything is built and can even be demonstrated on a mobile device.

    Already, top 10 homebuilders have begun supplementing a single physical model with 3D virtual tours to sell into additional floor plans and options from the sales center and online.
    [Read more…]

    Why Product & Brand Marketers Must Step Up Their Game in 2013

    Product and Brand Marketers Step Up Their Game in 2013 Well, you’ve survived the Mayans’ prediction and are heading into a new year!

    Here are some marketing must-dos to help you engage your consumers, supercharge your sales force and establish your brand as a go-to resource in the new year.

    Secure the Sale

    In 2013, real-time response and relevancy win. If you’re serious about sales, arm your customers with essential product information. Pronto.

    [Read more…]

    Study Reveals What Customers Really Think About Online Product Images

    You have a wonderful online product catalog, and your website runs like a dream. Simple to search, easy to navigate—what’s not to love? But you still see room for improvement, both in sales and conversion rates. So what’s next?

    Based on the results of a National Retail Federation study, your product images could be holding you back, playing an even greater role than any of us ever realized. When presented with a list of 26 different site elements, survey participants listed image quality as one of the most important factors influencing their buying decisions, ranking it #4 overall —more important than product guides, short descriptions, long descriptions, and even product reviews.

    An impressive 94% said the quality of the image was “very to somewhat important” to selecting and ultimately buying products. When women’s responses were singled out, that number climbed even higher – with 96% indicating its importance.

    When visiting a merchant’s product page, how important is the following image related information to selecting and ultimately purchasing a product?
    VERY TO SOMEWHAT IMPORTANT TOTAL WOMEN MEN
    Quality of the image 94% 96% 92%
    Alternative views 88% 91% 83%
    Zoom 85% 86% 81%
    Item specific image (i.e. pillow vs. entire bedroom
    or shirt vs. complete outfit)
    77% 79% 74%
    Color change 65% 72% 51%
    View on a model 61% 65% 55%
    View in a room 50% 52% 44%

    [Read more…]