One of the great advantages of using 3D product images over traditional photography is that a single piece of geometry can yield many different digital assets. For example:
- A single model or SKU could have a shot list including:
- In addition, more product variations could result from:
- Finishes and color options
- Variations for different Brands
- Special versions for Channel Partners
Once we have the 3D assets, they can also be used in photo integrations, 3D set shots, and even product animations.
Best Practice: Creating multiple outputs at the same time increases efficiency and can potentially lower your overall costs. Take the time to consider the different imagery you might need for you and your channel partners. Of course, if you find you need additional images later, those can easily be added to your project.
In this basic example we worked with Symmons on a new faucet where one file resulted in three outputs, showcasing the different finishes available.
Benefit: With 3D images, you can ensure that all of your product shots have the same angle, lighting, and brand consistency you are looking for.
Of course some jobs involve more than one file, like this project we did for Maytag that included a washer and dryer along with a pedestal.
From these three files we were able to produce a library of 16 outputs – 15 images and one 360° Spinner.
Benefit: Once your geometry is imported into our software for 3D product images, it can also be rotated to create a 360° spinner.
Washer and Dryer configurations:
Washer and Dryer on Pedestal Variations:
Another plus is that if product details change after the initial engineering files are sent to manufacturing, the 3D images can be updated – without having to start from scratch.
Best Practice: Send your 3D geometry to MediaLab at the same time your engineering files are approved for manufacturing. This will allow you to have your product images created at the same time (or even before) your products are manufactured.
This can also be useful after the product has launched. If you update the product, the 3D product images can be updated in tandem — maximizing your use of existing assets.
What Does This Mean For Your Next Project?
While there are still some companies that rely on traditional photography, this is changing. Especially when you consider the volume of images needed for new products.
“We have furniture manufactures that are producing hundreds of images before the products are even manufactured.
We have appliance companies that need hundreds of images to cover all of their different variations.
We have kitchen and bath clients that use 3D product images for web and product packaging images.
The common feature among all of these clients is they are realizing greater scale, and finding 3D allows them to get ahead of the product images they need.”
– Jeff Morrow
Senior Account Executive, MediaLab
Consider evaluating 3D product images if:
- Your list of product images is more than 10
- You are having to wait for product to ship from the manufacturing facility to the studio
- Physical product will not arrive in time for you get the images you need for product launch
- You have multiple variations or finishes and you want consistency among all of your images
- Your products have multiple configuration options
- You have a rapid development, prototype, and launch process
- Your photo studio is backed up and will not be able to get to your project in time for product launch