We recently released our new rendering processes to meet home buyer demand for higher quality images.
Here’s a look at the data behind the need for sharper exterior renderings…
Analysis from Redfin shows that homes with the sharpest 10% of images sold at or above list price 44% of the time, while listings with average sharpness sold at or above list only 13% of the time.
Additional Analysis by Redfin indicates that getting the sharpest images for your property may result in the following advantages:
- Receive an average of 61% more views than their peers across all price tiers.
- Have a 47% higher asking price per square foot.
- Have an increased likelihood of selling homes priced above $300,000.
- Stay on the market an average of 10 days less.
Evidence That Exteriors Are More Critical Than Ever
In addition, the exterior of the home is the image home buyers are likely to spend the most time viewing — both in terms of duration and frequency.
Eye tracking research done by Old Dominion University at Norfolk, Va., found that more than 95% of users looking at a real estate listing viewed the first photo (an exterior of the home) for a total of 20 seconds, and fixated on it 60 times.
In addition, to make a great first impression, you have to capture their attention in 2 seconds.
The New Standard: Hyper-Real Renderings
Knowing sharper images would improve the experience for the home buyer, we developed a new photo-real rendering style, called “Hyper-Real.”
About 75% of our builder clients are moving towards these more photo-realistic renderings and have been quite pleased.
How We Increased Sharpness
Image sharpness can be thought of as detail added to an image.
Typically this is done in photography by using the best camera, lens and lighting. However, with renderings the main levers we have are the improved detail of our 3D models, the textures we use on our renderings, the lighting of our models.
By doing this, we have been able to take the same rendering and update it so it has much more detail than before.
In the image above you can see many of these improvements at work.
- 3D model: By adding the siding detail to our 3D model, we now get shading on each individual piece of siding.
- Texture: The siding texture has been updated to provide more grain detail. Looking at the brick you can also see enhanced detail
- Light source: By changing the position of the light source, we get more accurate shadows and coloring.
- Additional Details: Crisp reflections on the windows, bright foliage in the front yard, and a sharper picture will show a house in its best light and add to the realism.
The result is sharper, more realistic look and feel to this house, with enhanced details and better lighting.
If you are interested in more examples of our new rendering style, check out more of our Hyper-Real Renderings.