You notice that in-store customers are using their mobile phones more than ever to research products and compare prices – and that online search sometimes leads them right out the door. So you get busy creating all of this great content to help them to an on-the-spot decision: beefed-up online detail pages, demo animations, an interactive product selection tool, instant savings offers. You’re over the biggest hurdle with QR Codes (having good content behind them) but then you hit a new wall: The Creative Department. They don’t want to put a QR code on the point-of-purchase collateral because, “they’re ugly and they’ll mess up my design.”
All too often, the fear of ugly codes can win-out over customer demands for more info. But QR codes don’t have to be boxy, black-and-white blobs. As a matter of fact, custom designers can transform a basic code into its own work of art.
1. Add color
But, keep enough contrast for scannability. Choose dark colors against a lighter background and avoid “reverse” color (white or light colors against a dark background).
|(Source: Pinterest)||(Credit: customqrcodes.com)||(Credit: qrgenie.co.uk)|
2. Cut corners
Soften hard edges with rounded corners or experiment with new shapes all together.
|(Source: qrt.co)||(Credit: customqrcodes.com)||(Credit: customqrcodes.com)|
3. Create depth and dimension
Inner shadows can create a carved look. Beveling and embossing can create a raised look. Even color gradients can add the appearance of dimension.
|(Source: paperlinks.com)||(Credit: customqrcodes.com)||(Credit: customqrcodes.com)|
4. Give it brand personality
Bring your brand ID to the forefront and create depth.
|(Credit: customqrcodes.com)||(Credit: customqrcodes.com)||(Credit: atsqrcodes.com)|
5. Incorporate objects and images
Substitute shapes with unexpected objects or images for a visual surprise.
|(Credit: qrezy.com)||(Source: Pinterest)||(Credit: João Oliveira Simões)|
6. Try different shapes
Build codes into a shape or build the shape around the code.
|(Credit: jess3)||(Credit: SET Japan)||(Credit: artspaces.info)|
7. Overlay an image
This video from Visualead shows how their platform allows you to place a QR code over any image and make it more prominent.
|(Credit: Visualead)||(Source: Pinterest)||(Credit: Visualead)|
8. Get creative
Use QR Codes with 30% error correction so you can be more creative with your design. Maximum error correction lets you obstruct or remove pieces of the code and maintain scannability.
|(Credit: setqr.com)||(Credit: customqrcodes.com)||(Credit: SETJapan)|
First things first
A beautiful code can create an ugly experience if you don’t have the right content behind it. There’s no point in having a custom design created if you plan to link it to your home page, social network page or some other dead end.
Find out what in-store mobile users are looking for and give it to them. Product demonstration videos, installation and use animations and interactive selection tools are a great place to start.