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    It’s Official: Home Buyers Have Gone Mobile [Infographic]

    Mobile Phones and the Home Buying ExperienceZillow.com, the leading real estate information marketplace, recently announced record numbers of homes being viewed by mobile devices, and smartphone sales have overtaken PC sales. Interestingly enough, recent studies also show that mobile users may be more aggressive decision makers, three times more likely than desktop users to contact a real estate professional following their mobile search. Can you imagine tripling your call volume?

    It all begins with an evaluation of your website and digital content:

    • How does your site look to mobile users?
    • Is it optimized in HTML5? Or are your visitors hit with blank screens due to Flash?
    • Can all mobile users view your site, regardless of platform?
    • How does it engage home buyers?
    • Is it easy to share video and photos of the communities that pique their interest?

    Now that the mobile “trend” has clearly become a pattern, it’s important to implement the types of features and apps buyers have begun to expect. As printed materials and static presentations become passé, you’ll need to offer newer, interactive, mobile-friendly content in order to keep home buyers engaged.

    See why mobile matters for homebuilders and real estate professionals…

    It’s Official: Home Buyers Have Gone Mobile [Infographic] Zillow.com, the leading real estate information marketplace, recently announced record numbers of homes being viewed by mobile devices, and smartphone sales have overtaken PC sales. Bottom Line: Mobile search is where it's at.

     

    Chime In
    How has mobile impacted your business? Are you finding new ways to incorporate mobile technologies, content and apps? Do your customers tend to be more satisfied with the home buying process when they use mobile devices?

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    Trackbacks

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    2. […] due to the overall shift in home buyer search strategies.  It’s one thing to talk about it, but the statistics are […]

    3. […] website. Technology has changed from the old way of newspaper advertising to reach home buyers. It’s Official: Home Buyers Have Gone […]

    4. […] it’s built. But, as the cost of building and merchandising multiple models continues to rise and homebuyers go increasingly more mobile, builders must cut costs and create the online experience savvy buyers demand. 3D virtual […]

    5. […] told you before that homebuyers have officially gone mobile and have a growing affinity for mobile search. Builders can expect that trend to continue and must […]

    6. […] already know home buyers have gone mobile, but we also know the amount of time people are spending on mobile devices is increasing. This […]

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