We’ve all done it. You come up with a great concept, create outstanding content, post it on your site, kick back and wait for the business to roll in. But are you doing enough?
With so much content fighting for so many eyeballs, it’s not enough to just post it and forget about it. You need to make sure your best content gets in front of your customers, sales team and partners.
Creating a plan to effectively distribute your content takes time, but also gives you the most bang for your buck.
So stop hoarding your best content and get planning.
1) Your Website (on the Right Pages)
Don’t limit publishing to product pages. Customers likely search for product information on your Help, Customer Service, and FAQ sections.
Prominently feature new products and product lines on the home page for maximum visibility. 3D set shots like those used by RODA by Basco make a lasting first impression, especially when placed above the fold.