Ah, Google – always changing.
Its most recent algorithm change (called Hummingbird) is the next step in Google’s move toward semantic search — a change that should help it better understand what users are searching for. Rather than just indexing pages and scanning sites for relevant keywords, Google’s latest tweaks will allow it to better infer context and intent.
The result? Superior, highly-accurate search results.
Google will now consider the following:
- Who searchers are connected to (with a bias toward members of Google+, Google’s version of Facebook)
- Searchers’ geographical location
- The type of device being used to search
What Does This Mean for Homebuilders?
With Hummingbird, it just became even more important to have quality content on your site — content that’s easy for everyone to understand — including search engines.
First, Fix the Foundation
Despite the changes, one thing remains the same. Quality content is still king. But in order for that content to serve you well on the search engines, you’ll have to do some basic keyword optimization.
Tidy Up Your SEO
The best content won’t do you any good if no one sees it, and that means impressing the search engines first in order to get maximum homebuyer eyeballs on it.
Don’t be tempted to neglect the SEO elements on your website. Making sure your SEO is in order is no different than putting the final touches on a model before you invite visitors to take the tour. You want to make the right impression.